McDonaldization of Society

McDonaldization of Society

Introduction

George Rittser wrote an excellent book about the invasion of rational systems in the sphere of consumption. The book “McDonaldization of society” showed all the ins and outs of brands such as McDonald's, IKEA and Starbucks. At the core of the term “McDonaldization” is the theory of German sociologist Max Weber's “iron cage rationalization.” Rittser developed this theory, and brought the subject of discussions with the bureaucracy in the business sphere (Ritzer, 2008). It was very convincing, so much so that the book had already undergone the 5th edition, and the term “McDonaldization” has found its place ...