Mattel Company

Mattel Company

Introduction

Mattel Company is one of the largest toy manufacturing companies that are based on revenue earning. Some of the most famous brands that are produced by Mattel Company are Barbie dolls, Hot Wheels, Matchbox toys, American Girl dolls, Masters of the Universe, Monster High dolls, Fisher Price and board games. The company has also manufactured video game systems in the early 1980's. Mattel Company was introduced by Elliot Handler and Harold Matson in 1945. Ruth Handler, wife of Ruth Handler became president of the company and she was the one behind establishing a product line of Barbie Dolls for the company in 1959. Just after the successful release of Barbie doll, the company transformed the toy industry with its innovative toys and dolls that can dance and talks as well. The most successful products of the company were Chatty Cathy doll (released in 1960) and See 'N Say toys (released in 1965) that helped the company in making effective presence in the marketplace of toy industry in America.

Discussion

The international revenue accounts of Mattel Company was 46% of its gross sales in the year 2010 that was mainly generated from the regions like Latin America, Asia, Europe and others (i.e. $2,920.8 million). Elliot Handler and Harold Matson started this business from a garage workshop (Bates, 2012). The initial products that were launched by Mattel Company were picture frames; nonetheless, Elliot Handler started manufacturing furniture for doll house from the scraps of picture frames.

The main mission of the company was to provide toys that would help in entertaining the children. “Uka-a-doodle” was the first big seller of the company, which was a musical toy. Mattel Company became public oriented company in 1960 and its common stocks got listed on Pacific Coast and New York Stock Exchanges in the year ...