Slingshot Ltd manufactures hi tech screens for computer arcade games, laptop computers and specialist medical equipment. The senior managers are engineers who have attempted to use financial techniques to run the company efficiently.
The company uses cost plus pricing, averaging out the cost of all units of output and adding 15%
The managers have started to use variance analysis. The following is the master budget and the overheads budget in millions.
Master Budget Slingshot Ltd
Budget Actual
Sales 230 200
Less
Direct Costs 110 112
Gross Profit 120 88
Less
Overheads 50 80
Net Profit 70 8
Overheads Budget Slingshot Ltd
Budget Actual
Administration 5 8
Personnel 10 9
Production 13 18
Design 15 18
Marketing 7 27
The Board are considering the purchase of new computer aided manufacturing machinery. They need to choose between the following two machines. Both machines have a useful life of five years and a scrap value of zero. Machine A Machine D
Initial Cost £40,000 £50,000
Net Cash flow (income less running cost)
Year 1 £18,000 £20,000
Year 2 £22,000 £20,000
Year 3 £15,000 £18,000
Year 4 £14,000 £19,000
Year 5 £12,000 £19,000
Variance Analysis
Variance is the amount by which the actual result differs from the budgeted figure. It is usually measured each month, by comparing the actual outcome with the budgeted one. It is important to note that variances are referred to as adverse or favourable - not positive or negative. A favourable variance is one which leads to higher than expected profit (revenue up or costs down). An adverse variance is one which reduces profit, such as costs being higher than the budgeted level.
The following table shows the variance analysis of Slingshots Master Budget:
Variable
Budget (million)
Actual (million)
Variance (million)
Sales (less)
230
200
30 Adverse
Direct Costs
110
112
2 Adverse
Gross Profit (less)
120
88
32 Adverse
Overheads
50
80
30 Adverse
Net Profit
70
8
62 Adverse
The following table shows the variance analysis of Slingshots Overheads Budget:
Variable
Budget (million)
Actual (million)
Variance (million)
Administration
5
8
3 Adverse
Personnel
10
9
1 Favourable
Production
13
18
5 Adverse
Design
15
18 3 Adverse
Marketing
7
27
20 Adverse
Comments on the Analysis
Sales turnover had an adverse variance, a decrease of £30 million. This could have been as a result of a decline in total sales volume due to an increase in selling price per unit as a result of an increase in direct costs, thus, reducing total sales volume and in return reducing sales turnover.
There could also have been a reduction in consumer demand or a change in consumer tastes. The company may have also had a change in marketing strategy or faced increased competition. Seasonal variation could also have had an effect on total sales volume. As sales slipped below budget, management should have cut back on production plans.
Direct costs also had an adverse variance, an increase of £2 million. It's possible that there could have been changes in the quantity of direct materials purchased thus reducing the amount of discounts allowed or suppliers could have increased their selling ...