MASS COMMUNICATION

Mass Communication and Para-Social Interaction

Mass Communication and Para-Social Interaction

Today the mass communication is standing at the stage where it reflects the face to face relationship of the performer performing in movies, television shows or in radio. It also been observed that the performance and response to this performance are so much analogous to the one lying in the primary group. This can be analyzed more clearly in the in the essay written by Richard Wohl and Donald Horton. They both describe the situation more deeply and more noticeably in the topic 'Mass Communication and Para Social Interaction'.

The writer put light on the performance and its relationship to the performance life; how they enter on the screen and shows their characteristics relating to their life on the screen or on radio. The characteristics of the performer and it evaluation of the viewer is the Para-social interaction that has been describing in the story.

In the movies or in the television shows, the images that are appeared in front of the users show the social perception. It may also been observed that the role the actor is playing on the screen are sometime fictions, but however their performance are more Para-social, in which the actor directly interacting with the spectators. Due to such performance the audience gets more involved in the play or the movie, and become more engaged with the performance. Moreover, the Para-social relationships that developed between the audience and the performer are governed by little obligation or effort of responsibility. Remain involving with Para-social relationship are on the basis of the framework that could be assumed as fantasy, and based on the role of persona.

Persona is the indigenous figure of the scene that is represented through television and radio stations. This persona that is used by the performer relates the audience life with the situation, just to grasp the attention of the audience by directly interacting through Para social relationship rather than the passive observations. Para social interaction helps in boosting the effect of persona in the life of the observer. The persona is also considered as counselors, friends' model and comforters with respect to audience perception. This perception remained unchanged with the passing time; however, it is predictable and gives unpleasant surprises. This constant sameness is a short run by the performance of fiction. However, it does change with the change in fiction and act of performer. This creates the bond among the audience and the performer called the bond of intimacy.

These bonds of intimacy create the illusion that remains unchanged. The reason to call the situation as illusion because the relation in between the member of any audience and persona are no doubt one sided; however there are numerous principle and strategies that are used to achieve these illusions of intimacy'.

These characters of the performer assist the audience in adopting the gesture through face to face interactions. The spectator adopts the impression based on the program that watched. These bonds also help in interacting with spectator through ...