MARRIOTT HOTELS & RESORTS

Marriott Hotels & Resorts

Marriott Hotels & Resorts

Introduction of the Company & its Target Markets

Marriott Hotels & Resorts is the flagship brand of Marriott International, offering full-service hotels and resorts. The company, originally based in Washington D.C., has 553 properties, which includes 8 conference centers. Marriott believes that all customers have need of a basic service level. Most of the customers usually spend a few days and nights in a hotel and therefore it is the duty of the human resource management of the hotel to take care of them while they are staying at the hotel (Cunill, 2006, 113). Moreover, customers are willing to pay differently for the various levels of luxury and comfort, which explains why there is a need for different types of suites and rooms in the hotel, which are offered to customers according to the differences in their willingness to pay. Most of the people who come for business trips or on business assignments require accommodation at the hotel for duration of several weeks.

Marriot hotels and resorts has been a pioneer in the hospitality industry in terms of forming the basis of its strategy on market segmentation, as it effectively realizes the varying needs of the customers (Marriott, 2012, p.n.d). The target market of the Marriott hotels consists of technology-savvy and highly accomplished guests who, when coming to the hotel, expect the best in the world in terms of room amenities, business services, leisure activities and business tools (Cisco, 2011, pp. 1). Because of its global position of a leading lodging company, the customers who arrive at the hotels know that they will get the best in terms of experience when it comes to services provided by the hotel, and the human resource staff at the hotel makes sure that it happens.

Company's Approach to Human Resource Management

The leadership of the flagship company of Marriott hotels is based on a span of nearly 60 years, and has taken the initial motels of Marriott from a small business of a family restaurant to a leading lodging company that has global operations now, and is known for providing the finest of services and amenities to its customers, who get the best of lodging experience from the hotel (O'Fallon & Rutherford, 2010, pp. 287).

The higher authorities at the Marriott hotels built an environment at that is known in the industry for having hands-on management, and the culture that is fostered places great emphasis on the people working for Marriott hotels. The company has created culture that is highly regarding in terms of recognizing the value its employees bring to the organization (Shields, 2007, pp. 98). The current approach adopted by the company with regard to human resource gives extensive importance to its employees, as the company realizes that it is the employees because of whom the stay at hotels are able to become a memorable experience in the minds of the guests, and the personnel and staff working at Marriott hotels is responsible for delivering the ...