Marketing Strategy of Tourism Sector in Saudi Arabia

Marketing Strategy of Tourism Sector in Saudi Arabia

ABSTRACT

Tourism vigorously after a catalyst for overall development and diversification of assets, despite the difficulties, as a tool for economic development. Middle East, as well as underdeveloped tourist area, but further development is expected, and Saudi Arabia is an intriguing case study of relatives who had recently moved to begin to use their unused deposit as a destination. After a brief re-evaluation of tourism in Middle East and Saudi Arabia in line for installation of Outlook, this article is to unaligned effort to Outlook aspects of future of tourist business of Saudi Arabia on the basis of discussions on the two panels unaligned Delphi. Rate refined methodology and constituents identified were required to have leverage on tourism in Saudi Arabia. The extent ofse changes mitigate the voters in connection with the concept and recommended the transfer of tourism in Saudi Arabia, the last section. Opportunities are directed forward, but restrictions on the marsh also recognized.

TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTION5

Background5

Aims and objectives of study5

Purpose of Study7

Significance of Study7

Rationale7

Long-term expert design for tourism10

National carrier14

Identifying Tourism Investment Obstacles16

Fields of Tourism Investments in Saudi Arabia16

Tourism Markets17

Domestic Tourism17

International Tourism18

Attractions20

Culture and Heritage20

Nature And Leisure21

CHAPTER TWO: LITERATURE REVIEW23

Saudi Commission for Tourism & Antiquities' Role in Tourism Development23

Vision23

Mission24

SCTA's Anticipated Role24

Saudi Arabia Tourism: Strategic Objectives25

Project Highlight: Jeddah's Tourism Programme28

The National Tourism Development Strategy30

National Tourism Development strategy30

Provincial Tourism Development Strategies31

Tourism Investment in Kingdom of Saudi Arabia32

Targeted Tourism Markets34

Developing Tourism Sites & Destinations35

Investment in Other Tourism Activities37

Intra-Arab and Intra Muslim Co-operations38

CHAPTER THREE: METHODOLOGY44

Research Philosophy44

Reason to Employ Qualitative Research47

Study Method49

Literature Selection Criteria50

Search Technique50

CHAPTER FOUR: DISCUSSION51

Tourism Market51

Attractions52

Access And Amenities52

Economic Potential And Branding53

Tourism Management And Stakeholders54

Tourism Initiatives54

Create Attractions54

Improve Access55

Provide Amenities55

Augment Tourism Revenues55

Brand Jeddah As A Unique Tourism Destination56

CHAPTER FIVE: CONCLUSION59

Future Growth Markets59

Strategies for tourism development in Arab world after September 11, 200162

Restoring methods and short-term assesses62

The hajj fatal caters to pilgrims reaching at Jeddah's aerodrome Access66

Amenities68

Economic Potential And Competition69

Tourism Management And Stakeholders71

Suggestions72

REFERENCES74

CHAPTER ONE: INTRODUCTION

Background

Tourism is one of foremost appearing enterprises round the world and trip and journey businesses Evolved US $ 3,6 trillion in 2000. The development rate was outstanding and round the world intensified performances each year means a 4,3% between 1990 and 2000 (AME Info 2002, p. 1). Developing nations are searching to take benefit of this mighty inclination initiated by the affirmative financial benefits of tourism punishments, which encompass earnings and gainful paid work, creation, foreign exchange and buying into flows. Tourism vigorously after as a catalyst for general development and diversification of assets, regardless of adversities as a device for financial development (Harrison, 2001). Currently ascribed at 19% of trade of evolving nations in world parts and more than 40% of total merchandise home. According to Mastny (2002), as much as 65% of 200 million deals each year are conceived tourism in less evolved countries.

Aims and objectives of study

Tourists are unevenly circulated round the world, while in Europe and America extend to redefine the enterprise and as generators and ...