Marketing Strategy



Marketing Strategy

Introduction

This paper intends to explore about the significance of communication and marketing strategies. I am required to act as a Strategic planner and assessor of consumer insights. The purpose of this paper is to make the reader aware about the importance of communications strategy and marketing strategy from the client's viewpoint.

Discussion

Current Client Communications Strategy

Likely Target Market

The primary target market of the client is between the ages of 30 to 45 housewives. However, the secondary target market of the client is the offices, stores and every other place that requires furniture.

Above the Line Communications Elements

Above the ...