MARKETING STRATEGY

Marketing Strategy



Marketing Strategy

Marketing Planning

Planning is a way of preparing what needs to be done and how it should be done. Planning enables the company to decide objectives and to identify alternative ways of achieving them. Unless planning occurs, actions tend to be aimless and left to chance. Managers need to know that his or her employees understand the objectives and methods of accomplishing them. Planning requires that courses of action be determined and decisions be based on purpose and knowledge. A manager needs to plan to be able to know what organisation relationships and personal qualifications are needed. Managers need to be able to prepare how subordinates will achieve their objectives and what kind of control should be used (Kaplan, 1987).

Marketing planning is a necessary way of doing business in a marketing orientated world where the consumer needs and wants come first. By following the marketing planning cycle of five steps in detail, companies are able to successfully implement well grounded strategies to achieve both corporate, business and functional objectives. The following of such cycles allow businesses to sustain best practice within their competing environments. Those companies which are not already utilising this method of doing business will most probably be doing so in the future or risk the likelihood of not being able to maintain a competitive position (David, 2000).

Organizational strategy is a systemic concept, made up of essential parts, which independently distinguishable but which together forms a new and better strategy which ultimately affects the whole organization in terms of efficiency and effectiveness of the organizational productivity. Once a proper evaluation conducted, it is time to start all again using the data gathered to sharpen and adjust the next marketing plan after analyzing the trends of macro environment. (Gwinner and Gremler, 1998)

The marketing team has to be careful to avoid lots of things that do not make sense for the customer. They need to consider the customer's point of view when crafting the message into the integrated marketing mix. They need to avoid industry jargon, asking for outright money, giving history lessons, using out-of-date materials, and otherwise boring the customer with the information they do not want. They need to cut down on brand confusion by tying everything together in the Marketing Macro-Environments with a common look and feel to help maintain a consistent brand. (Anderson and Narus, 1999)

SWOT Analysis

Strengths

Easy to use

Lightweight. Can be helpful especially on the delivery

Non-abrasive. Can be used by individuals sensitive to chemicals, i.e. asthmatics

Environment-friendly. Many people who take care of the environment will find it useful

Customers has no knowledge of other competitors which makes magicfoam looks like a new product giving it a big share in the customers mind

Can be used safely over various surfaces

Once implemented, surfaces cleaned will become easier to clean and stay cleaner for long period of time

It will remove the need for most other cleaning utensils. No chemicals, goggles, masks, respirators, and gloves other scrubbing tools required

Can be easily cut to a size that fitsthe required ...