MARKETING STRATEGY

Marketing Strategy

Marketing Strategy

Introduction

Probably every organization aims to implement a management strategy and technique that enables the firm to maintain strength, competitiveness and generate revenue as well. This raises the need for the management team and the organization to stay open to innovation and embrace whatever changes required to be at par with the other firm's interims of technological advancement (Barnett, 2009).

The main purpose of this paper is to provide information in selected organizations taking McDonalds and Jack in the box, view change management process is the positioning of different parts of the world and assesses the resistance and the changes and strategies to address it.

McDonalds' marketing strategy

Overview of the Company

McDonald's boasts an eventful history since that 1954. Ray Kroc put the company on stage. New and innovative marketing ideas poured in making the company one of the top brands in the world. Big Mac and Egg McMuffin McDonald's known as products that have been popular among the masses children lured into buying happy meals and take toys along with them (Andrews, 2008). Even the latest marketing employs internet as people can place their orders online as well of the most innovative products.

SWOT Analysis

Strengths

Strengths are the key forces for a company as it identifies and help organizations to move towards the goals and objectives that were previously set by the management which ultimately affect the overall efficiency of the organization. In the case of the MacDonald, the strength is the services that are provided by the hotel.

Brand positioning

High bargaining power with suppliers

Menus tailored to local markets

Ability to introduce new products

Positive image to the community through acts of charity (MacDonald in collaboration with World Food Program) Weaknesses

These can be in the form of no explicit management styles, poor image, research and development issue, competitive disadvantage, poor record of accomplishment, insider problems, financing problems and possible training problems by managers and supervisors for instance like the fast food service industry.

Menu based mainly on food harmful to health.

High cost of the franchise that limits their growth

High staff turnover

Opportunities

These are factors or elements that are considering as the core factors which guide an organization like Macdonald in moving towards the goals which ultimately affect the efficiency and effectiveness of the organization like McDonald in Outland, for instance, the rates or the prices that are the McDonald can become more competitive.

Global trend for nutritious food

Fast food franchises that require less capital and produce an investment return similar to that of Macdonald Threats

What makes an organization like Macdonald to be strong is to identify credible threats within its operational base. The threats could be in the form of government policies, research, competitive pressures, new entrants, changing customers' tastes, adverse demographic changes, recession, growing bargaining power of suppliers and customers, furthermore, the following are the Opportunities of the MacDonald to entry in the international market which is India; Enter the restaurant in countries not yet have a presence.

The growth speed of modern living

Growth of Asian markets and economic growth in Oceania

Scope of the ...