MARKETING STRATEGY

Marketing Strategy for Wal-Mart



Marketing Strategy of Wal-Mart

General information about Wal-Mart

Wal-Mart Stores, Inc was first established and founded by Sam Walton at Rogers, Arkansas in 1962. The business growth of the retail store was that momentous within a span of seventeen years in operation. Wal-Mart topped and already had annual sales at one billion U.S. dollars. By the end of January in 2002, Wal-Mart has been recognized as the largest retailer in the world that has the record sales of U.S. $ 218 billion. With this vast and continuous development, the retail stores were eventually able to operate at the global level. The overall operation of Wal-Mart was marked by the establishment of ITS first international store in 1991 at Mexico City. Through international reach, an estimate of one hundred million customers is said to visit a Wal-Mart in various countries around the world. The business is divided into three actual main segments: Wal-Mart Stores, Sam's Club and International Stores. The years of operation indeed have proved Wal-Mart's techniques and effective management as a resulting significant to business success. Therefore, further relevant information will be discussed in the following paragraphs. (Abell, 1979)

Marketing operations of a Wal-Mart

As a retail company, Wal-Mart offers a wide array of products to consumers. These products include groceries, toys, and apparel for women, men and children, jewelry as well as hard goods. All other products are generally sold at reasonable and affordable prices. Every year millions of companies dream of selling their products to Wal-Mart, the largest company worldwide. Approximately 10,000 companies present their products to Wal-Mart but only 200 are successful annually. That is, 98% of the companies present their products to Wal-Mart fail. There are some firms that succeed and others do no. Sometimes companies or products are rejected because their prices are too high or perhaps the product is not what Wal-Mart was looking for. Ten of the most common reasons why a product or company does not achieve its goal of being a supplier of Wal-Mart are:

1. The finances of the company are not sufficiently robust.

2. The company is not selling its products in other channels (not have a history of sales in other stores).

3. Packaging, packaging or presentation of the product is inadequate.

4. It is designed to counter (display) or the company has not thinking about how Wal-Mart should show the product in their stores.

5. Do not have ...