MARKETING STRATEGY

Marketing Strategy

Marketing Strategy

Company Background

Ford Motor Company (NYSE: F), was based by Henry Ford I n 1903 and become a corporation in 1919, it is the second largest manufacturer of cars worldwide. Ford Corporation includes Ford North America, Ford South America, Ford Europe, Premier Automotive Group, Ford Asia Pacific and Africa/Mazda segments. Volvo, Mercury and Lincoln motors. At the starting of 2007 Ford traded Aston Martin partition and in June of 2008 Ford traded to Tata engines its Jaguar, and Land Rover divisions. At present time, Ford has 246,000 employees and 95 plants worldwide. Ford desires a sense of urgency regarding modifying a strategic plan that incorporates the next generation of vehicles, reduces cost, and expands in the world increasing markets. In today's global economy and highly competitive auto industry Ford has no time to procrastinate. Ford has just too much at risk in not planning a new strategy and become an industry leader in alternative fuel technology.

 

Environmental Analysis

Management and employees make up the interior stakeholders. Mexico Fords employees manage not pertains to a amalgamation and manage not desire to because there are excellent relatives between the administration and the workers. The relationship between interior stakeholders is spectacular in Ford Mexico. The head buying into is furthermore in Mexico. The administration group should keep this relative and keep improving it as possible. Communication is absolutely crucial to align interior stakeholders. Ford administration should keep this type relative in all foreign markets.

Employees should pursue a powerful company culture incorporating company standards engaging customer service, harmonizing service with cost control, and the security and training. When association culture is not conveyed efficiently, the association performance is feeble and employees seem disengaged, without feeling of belonging to the organization. Some communication devices to incorporate the association culture are village auditorium meetings, company happenings, company every week data note, intranets, teaching happenings, casual gatherings, etc. These communication devices help to align employees of all grades to the corporate culture, dream and mission. Ford work force in USA should be reduced to the smallest possible without creating added problems with the union. In supplement, a wages reduction should be discussed if Fords desire to endure the present crisis. This note has to be communicated to the amalgamation in a powerful emphatic manner.

At present time financial stakeholders are concerned about the position of the company. The share price is at all times low. However, the present objective and dream will convey profits shortly to the company. Providing innovative products, economic fuel efficient vehicles, and alternate fueled vehicles will outcome in ford's stakeholders receiving increased profits by increased sales and market share.

Customers are a crucial component of any enterprise, and are especially important in double-checking the supreme success of the organization's strategy. Consequently, is very important to focus on achieving high grades of customer satisfaction. Economic uncertainty, high fuel prices, and shrinking of the USA economy have decreased the market and the competition is tougher. Therefore, the best product to compete in the US market ...