Market research is a critical component needed for good decision making. In this paper, I will rationalize the importance of marketing research in the expansion of Kudler Fine Foods marketing strategy and tactics. I will also identify the areas where additional market research is needed. I will analyze the importance of competition intelligence in regards to Kudler Fine Food's marketing strategy and tactics.
Marketing Objectives
Kudler Fine Food's have decided to expand its services, improve efficiency of operations, and also increase customer purchase cycle. The overall goal would be to increase customer loyalty as well ...