Marketing Strategies In The Post-Bailout Economy

Restoring growth in a post-bailout era, the topic of this year's Forum, is one of the greatest challenges we face today and the way we address this challenge will shape our future. The amazing economic power of cities seems an obvious fact. But looking at some numbers always helps to grasp its real dimension. 83% of the population in OECD countries lives in large or medium-sized cities. And these cities are main engines for growth. Seoul, for example, concentrates more than 45% of the Korean population, nearly half of the national GDP, 45% of total ...