MARKETING RESEARCH

Marketing Research

Marketing Research

Introduction

The survey shows that most of the respondents are somewhat hesitant in making their choices. The survey also shows that the respondents are not willing to give consideration to alternatives mainly because they have become comfortable with the current setup. Pricing strategies have always played a critically important role in the success of brands. The survey confirms that the relevance of a successful pricing strategy has reached a previously unknown level. In fact, the survey findings also confirm that the effectiveness of the pricing strategy tends to have an overall impact over the rest of the product/service's marketing ...