MARKETING QUESTIONS

Marketing Questions

Marketing Questions

Marketing is part of our lives and affects us in some way every day. To achieve success for every business that deals with customers on a daily basis, there should only be initiated by the customer, and customer-obsessed. The best way to achieve this goal is to create reliable marketing functions within the organization. We begin each chapter with learning objectives. The most important thing you get from this course is the basic skills necessary for success in today's competitive environment. Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing is one of the key factors for success in business. The marketing function not only in the production and distribution of goods and services, but it also relates to the ethical and social responsibility functions of the national and global levels.

Question 1: Describe the various ways a marketer can use Public Relations (PR) to help pre-launch a product. Additionally, list 5 products and the celebrities that endorse them.

Corporations use marketing public relations (MPR) to convey information on the manufacture of products or services they provide to potential customers to support their direct sales. Typically, they support sales in the short and long term, establishing and burnishing corporate branding for a strong, ongoing market. Public Relations also provides an early warning system to avoid disruptions that could arise if one surprise question or unplanned for socio-political changes occur, and it represents the organization with new opportunities, because people involved in public relations to work with greater internal and external audiences than anyone in this organization (Hills 2004). Public relations people are conning tower from which to identify new markets, new products and new techniques. In order to develop an effective public relations campaign strategy, Riordan PR-group must first perform a study. The research and planning go hand in hand; Riordan will require a thorough, relative, and accurate market research in order to be able to identify problems and develop effective strategies. Riordan PR-study will include both internal and external factors. Riordan's marketing functions include the four-P's marketing mix: product, price, place and promotion. With the new PR campaign, the current marketing plan should be evaluated. To post a message, a consistent marketing mix will be evaluated to determine if it is aligned with the goals of PR campaigns. In addition, PR Group will seek opportunities for marketing to include a message of diversity. Can this be used to show its commitment to diversity as well? In the framework of cooperation in strategic and tactical plans, marketing and PR function Riordan can share research and information. By reducing any duplication of work and opportunities, marketing and PR can work together to get the maximum benefit from their limited budgets and resources.

Question 2: Outline Porter's Five Forces Model of competition. How are the various barriers of entry relevant to Global Marketing?

The five competitive forces model has been developed by Michael ...