MARKETING PROJECT

Marketing Project

[Name of the Institute]

Marketing Project

Introduction

Procter and Gamble (P&G) is a U.S. based corporation headquartered in Cincinnati. Ohio. P&G manufactures a unique variety of products which include Tide detergent, Gillette razors, Ivory soap, Crest toothpaste and Crisco Oil. The company occupies a leading position in the market of consumer goods sales and a number of other indicators. It needs to decide where to position its product on the quality and price as well as considering other factors in setting its pricing policy such as wages, rent, interest or profit, or mark distinguishing characteristics of the product, etc (Aaker, Joachimsthaler, 2010, pp. 48-51).

These are the things that tend to make prices more rigid, i.e. less sensitive to changes in supply and demand. Therefore, the price is a basic controller in the economic system because it affects the distribution of these inputs. In addition, there are some psychological aspects of the price that must be taken into account by marketing executives as the fact that consumers rely heavily on price as an indicator of product quality. P&G captures a significant market share in United Arab Emirates in the FMCG industry. In this paper w will be discussing the marketing strategies of the company and provide a marketing plan for a new product launch.

Marketing and Distribution Strategies

Throughout history, the price represented an important role in consumer choice and these are set through a negotiation process between buyers and sellers, a process that now occurs even in the poorest countries and among lower income groups. The sellers of P&G products ask for a higher price than expected actually perceives and offering buyers a lower price than they were willing to pay and haggling over a price is reached more or less acceptable to both parties. However, certain non-price factors have become decisive in explaining the buyer's choice in recent decades. However, the price is still considered one of the most important elements that determine the market share of the company and its profitability (Moschis, 2010, pp. 154-157).Distribution Channels

Producers Consumers: This is the shortest and fastest route used in these products. The most commonly used form is the door to door sales, mail order, telemarketing and telesales. Intermediaries fall outside this system.

Producer - retailers - consumers: this is the most visible channel for the final consumer and a large number of purchases that he made the general public is through this system (Kotler, Armstrong, Saunders, Wong, 2009, pp. 223-227).

Producer - wholesalers - retailers or retailers, this type of channel are used to distribute products such as medicine, hardware and food. Use with products in high demand as producers is unable to bring its products to the whole consumer market.

Producers - middlemen - wholesalers - Consumers: This is the longest canal is used to distribute the products and provides an extensive network of contacts, and for this reason, manufacturers use intermediaries or agents. This is very common in perishable foods.

Marketing Strategies

Advertising: Any paid form of non-personal presentation and promotion of ideas, goods or services by a sponsor well defined.

Sales Promotion: short-term incentives to encourage the purchase or sale of a product or ...