MARKETING PLANNING

Marketing Planning



Marketing Planning

Introduction

This research paper will focus on the procedure or plan for the collection of primary and secondary data. The underlying business has a turnover of multi-million pound each year. The nature of the business is to deal in items and products related to gardens that include plants, tools, watering systems, paving. The business also witness the seasonal impact as it deal with the Christmas decorations such as tree. It is a fact that the operational cost of the business is quite high which expose the business to high level of risk. The worth mentioning fact is ...