Marketing Plan - Family Entertainment Centre - Game Zone LLC

Abstract

This research study intends to develop a marketing plan for family entertainment centre. It is a part of team project business plan. Project ideas of all team members are reviewed first and then presented in a table format. By this way, contribution of different viewpoints of all team members would be illustrated in a single table. It will cover primary research about 4Ps, services offered in the gaming zone, strategy for the target market and market segmentation. Demographic and psychographic description about target customers is also demonstrated through different worksheets. Value proposition competitive edge and USP are the essential components of this research paper. Industry analysis is also done in the form of worksheet. The industry of Family Entertainment Centre is high in profits and is growing swiftly since past number of years. This is mainly due to the importance of family values in different regions and subdivisions. Families tend to spend more time together and look for different frivolous and entertaining activities. In view of current conditions and suspected menaces of travel, families are searching more and more in their own regions for alternative leisure activities. Family entertainment center, known as 'Game Zone LLC' will be formed to serve this alcove in Cumming, GA-Forsyth County. This business plan would be an example of strong collaborative work and it will appear as a comprehensive and inclusive joint venture.Table of Content

ABSTRACTII

MARKETING PLAN - FAMILY ENTERTAINMENT CENTRE - GAME ZONE LLC1

INTRODUCTION1

DISCUSSION2

MARKET PLAN2

FIVE F'S2

EXPRESSION OF MESSAGE TO THE CUSTOMERS3

ONLINE ADVERTISING TACTICS5

TARGET MARKET AND SEGMENTATION5

DEMOGRAPHIC DESCRIPTION OF THE CONSUMER7

DOMESTIC GEOGRAPHIC DESCRIPTION7

LIFE STYLE AND BUSINESS STYLE OF THE CUSTOMERS7

PSYCHOGRAPHIC DESCRIPTION8

PURCHASING PATTERNS8

BUYING SENSITIVITY9

FEATURES9

HIGH9

MEDIUM9

LOW9

NOT AT ALL9

PRICE9

YES9

QUALITY9

YES9

BRAND NAME9

YES9

PRODUCT FEATURES9

YES9

SALES PERSON9

YES9

SPECIAL OFFERS9

YES9

ADVERTISING9

YES9

PACKAGING9

YES9

CONVENIENCE OF USE9

YES9

CONVENIENCE OF PURCHASE9

YES9

LOCATION9

YES9

EXTERNAL ENVIRONMENT/DECOR9

YES9

CUSTOMER SERVICES9

YES9

RETURN POLICY9

YES9

CREDIT AVAILABILITY9

YES9

MAINTENANCE PROGRAM9

YES9

WARRANTY10

YES10

NATURE OF EXISTING CUSTOMERS10

YES10

DOMESTIC MARKET SIZE AND TRENDS10

GLOBALIZATION: GLOBAL SOCIAL RESPONSIBILITY10

ENVIRONMENT GOALS10

LABOR GOALS10

OTHER INTERNATIONAL SOCIAL GOALS11

CORPORATE CITIZENSHIP11

ETHICS11

CONCLUSION11

REFERENCES13

BIBLIOGRAPHIES18

APPENDICES20

Marketing Plan - Family Entertainment Centre - Game Zone LLC

Introduction

Family entertainment center is frequently known as 'FEC' in the entertainment market. In today's contemporary fast pace technological world, FEC's are becoming very famous across the globe, particularly in developed regions. In today's antagonistic environment, people support this kind of exciting and secure place for fun, family gathering and healthful activities for their loved ones and friends and family (www.bmigaming.com). FEC's also offer services for teens and adults with advance 3D games, sports, and emancipation and motion simulator games. However, mainly children and kids will be the target market of this Family entertainment center. Children get very fascinated through a variety of games, which includes video games and computer games. A marketing plan for the family entertainment center must position its business as an entertaining substitute for its target market. It should also include different ways to approach parents to obtain the mind set and thoughts of the complete family. The two important aspects of this FEC would be its outstanding service and high class quality. Proper research and authentic data of the target market will play a crucial role in the potential success of ...