MARKETING PLAN

Marketing Plan

Marketing Plan

Measuring marketing performance is one of the most crucial business needs today. However, managers often misunderstand marketing measurement and misapply the analytical techniques.

Measuring Marketing plan

The measurement process is a fundamental aspect of marketing research. The measurement of marketing phenomena is essential to the process of providing meaningful information for decision-making. Issues that are commonly measured are the market potential for a new product, buyers groups according to demographic or psychotropic characteristics, attitudes, perceptions and preferences of buyers to a brand new, or determine the effectiveness of the new campaign advertising. For numerous research projects, measurement error may ...