MARKETING PLAN

Marketing Plan

Table of Contents

INTRODUCTION3

Objectives4

Company Locations and Facilities4

PRODUCTS5

MARKET ANALYSIS6

STRATEGY AND IMPLEMENTATION7

Competitive Edge7

Marketing Strategy8

Sales Strategy10

CONCLUSION12

REFERENCES13

APPENDICES15

Marketing Plan

Introduction

Salsa's Mexican restaurant is a locally owned fast food outlet that is positioned as an international franchise through our creative approach to the company's image and detail presentation. Salsa's Mexican restaurant provides a combination of excellent food at Value pricing, with fun packaging and atmosphere.

In today's highly comparable environment, it is evolving progressively difficult to diffeRentiate one very quick food outlet from aNother. London is now becoming the model metropolis for Europe's new economic boom. With more than 11 million visitors yearly, mainly from neighbouring countries, London's retail sector is the strongest in the region (Cravens, 1991).

Our main priority is to establish one outlet in a crowded mall, preferably in one of prominent shopping malls in London. Later, our effort will be a farther development of more retail outlets in the surrounding area.

Salsa's Mexican restaurant will entice youngsters to bring their friends and family with our innovative environment, Fresh-cut Belgian Fries, and selection of unique signature dipping sauces.

Objectives

To revive the presence as a successful local fast food outlet and gain a market share in London's fast food industry.

To make Salsa's Mexican restaurant a destination spot for mall-goers.

To expand into a number of outlets by year three, and sell the franchise to neighbouring metropolitan cities

Company Locations and Facilities

Salsa's Mexican restaurant locations will range in size from 50 - 70 meter square and will seat from 15 - 25 guests. Our first position will be on the bigger end of this range. The locations will characteristic its own uniqueness in merchandise display and other emblem construction attributes. We will equip the outlet with up to date furniture and aim for Cleanliness and an open feeling.

Products

We desire to focus only on trading fries. Alcoholic drinks will not be sold in our outlet, as Salsa's Mexican restaurant promotes a healthy and positive London lifestyle. Instead, we will offer Italian Soda to complement the fries.

In promoting the Salsa's Mexican restaurant lifestyle, we will offer various merchandise with our logo and colours, from hats to t-shirts to potato cutters to our signature sauces, so that our customers can enjoy Salsa's Mexican restaurant at home. Our signature sauce is exclusively constructed by CompanyQ. They can be also bought at chosen retailers.

Salsa's Mexican restaurant has several advantages over its leading competitors:

Unique "fusion" notion of dipping sauce.

We anticipate a high degree of eagerness and offer a fun shop with amicable staff that reflects the company's youthful and full of energy culture.

Supporting merchandise pieces that support the company's emblem building.

Our deep-deep-deep-deep-deep-deep-fried potato is made 100% fresh, contrasted to most very quick food outlets that use iced fries.

Our dropping sauce is also made new without preservatives.

Our innovative wrapping will be more entertaining than our competitors; a lone cone with a cup booked for dipping sauce.

Market Analysis

Consumer expenditures for fast food in London rose during the end of the Year 2000, followed by the recovery of London's economy. The increasing number of new establishments such as fast food ...