MARKETING PLAN

Marketing Plan

Abstract

The Supposed Health Center is the not-for-profit, geriatric care component of Emory Healthcare in Atlanta, Georgia. Supposed Health Center is located on 64 acres and is a uniquely designed system with a 100-bed acute care hospital, an outpatient geriatric clinic, inpatient psychiatry, a long term acute care hospital, rehabilitation, a medical unit, and wound therapy clinic. The trading scheme focuses on assemblies in aided dwelling facilities, nursing dwellings, geriatric care managers, family members, communal employees, home health bureaus, senior service bureaus, localizedized enterprises, civic assemblies, and places of worship.

The marketing strategies address vital strengths in an all-inclusive range of healthcare services provided at Supposed Health Center and challenges in sustaining charitable donations to offset the rising cost of healthcare. The specific marketing objectives are nested under the overall strategic plan of Emory Healthcare to maintain financial strength and support the charitable aspects of the Supposed Health Center's charitable mission. Goals for five objectives were evolved as benchmarks, and measurement devices were encompassed to ascertain the effectiveness in gathering each of the marking objectives.

Marketing Plan

Marketing Strategy

Product

The overall trading scheme for the WWC is to focus on the total merchandise that the center has to offer the residents. The center is the only total merchandise established in the ten shire Atlanta regions. As recounted previous there are competitors in each service line offered through the center, but in alignment to apply to promise inhabitants the total merchandise notion will broadcast superiority in the market. Total merchandise trading should focus on value, convenience, and compassion; showcasing the interoperability of the center. The resident can go in the cgo in at any issue in the geriatric wellbeing spectrum; active left living, transition programs for those who still desire to sustain a house, aided living, skilled nursing, and acute care.

Pricing

The trading scheme for the WWC will not aim on the charge facet of the product. The pricing in this specialty market is set by Medicare and Medicaid funding; due to the specialty market and payers in the market, the charge is advised to be inelastic. The WWC is a lifestyle and not an economic value for the customer. As recounted previous the center has a charitable operation, and is eager to help those who will not finance their own care. In alignment to maintain the charitable operation, the trading plan will aim on sustaining and expanding donations.

Promotion

Website

The trading scheme for advertising will aim on expanding referrals through sustaining and improving the present website: www.wesleywoodscenter.org. The website will maintain the virtual trip of the facilities offered at the center, in alignment to showcase the amenities the center has to offer the residents. The website may improve by appealing to the referring agencies in the Atlanta region. The website should include a teaching connection; actually there is an events connection that sends the client to the Emory website in order to research training. The user should be adept to navigate the center's website without redirection. The older mature person community is not inevitably internet ...