MARKETING PAPER

Marketing paper

Target market

The target market for the Lear is basically the potential market that has not yet been catered. As Lear has worked with providing the highest quality to the highest-volume car and trucks it is now going for increasing the customer base as targeting the boats, planes and trains. The main segments that are needed to be targeted are the planes, boats and trains. The new target market requires the highest quality of customization according to the customer needs. The first step is to identify the segment where the potential customers belongs to and then making the product ...