Marketing of Laptops



Marketing of Laptops

HP Pavilion dm1-3101ea

Introduction

Marketing has been amongst the most important and the most significant areas of business activity and has contributed towards molding the current affairs of the corporate world we witness today. Marketing is amongst the oldest disciplines, performed knowingly or unknowingly by anyone involved in the business sector, whose target is to earn profit and make promotion of their product (Bain, 2006).

For this paper, our basic understanding and comprehension shall be upon understanding the focus and development of a marketing mix, which shall be to understand and comprehend the kind of problems and situations associated with the marketing of this mobile technology around the world today.

Company Information

Hewlett-Packard (HP) is amongst the most renowned and the most widely popular brand name in the world of computers and information technology. Investing in different software solutions, information systems, products, services, technologies, HP has contributed significantly towards the development and growth of the kind of world of data storage and maintenance and the kind of work required (Barczak, 2003).

Major product lines include personal computing devices, enterprise, and industry standard servers, related storage devices, networking products, software and a diverse range of printers, and other imaging products.

Marketing Mix Model

Model of Marketing Mix (Marketing Mix) (also known as the 4P's) can be used by marketers as a tool to assist in the implementation of marketing strategy. Marketers use this method to try to generate optimal response in the target market by blending 4 (or 5, or 7) variables in an optimal way (Barney, 2001).

It is important to understand that principles of the Marketing Mix (marketing mix) are controllable variables. Marketing Mix (marketing mix) can often adjust to the changing needs of the target group and other trends in marketing environment. Marketing consists of four variables or elements that allow the company address its economic activity, starting from the needs of consumers. These variables are:

The product / service.

The Place

The price.

Promotion

The 4 Ps of marketing are also called marketing mix, marketing mix, a mixture of marketing or business mix. A company can offer a product, service or the combination thereof, to satisfy the desires and / or needs of its market segment (Barney, 2005). It is important to highlight the features, attributes and benefits of products because it allows the identification of these in a given market, the differentiation from the competition and achieving a brand positioning. The products have a life cycle that is divided into four stages: introduction, growth, maturity, and decline.

Marketing Mix for HP Laptops

New computer users are growing rapidly in Asia, Latin America and Eastern Europe. HP treats these regions as growth opportunities by delivering new technology and building facilities to nearby customer area. Manufacturing centers, operation centers, product design and support operations are opened in these areas to provide needs of increasing capacity.

Simplify models of the desktop are introduced to some of developing countries so the first time users will have a chance to experience product in much lower ...