MARKETING MUSIC AND MEDIA

Marketing Music and Media



Marketing Music and Media

In order to understand why the Smooth radio excists, it is inalienable to especially focus on a new singer Imke Funk. Her sound of music is jazz funk, promoting it through jazz fm, smooth radio, and the venue is based in soho london. Smooth radio's higher ideal just simply seems to be to have fun and find new challenges while doing business. (Jobber 2007)

In today's technological world, we find a challenging and ever-expanding marketplace for almost any product or service. Such is the case for the services and products of Imke Funk Risk Ventures. Through the worldwide reach of the Internet, innovative and resourceful companies can market their 'wares' around the world, literally. It may seem unlikely that someone in, say, South America would contact us to package and market them as an artist. Unlikely, perhaps, but certainly not impossible to do, or impossible that they would buy product from us. Our production clients will, based on our past experience, come from areas 'closer to home,' but, through the far-reaching aspects of Imke Funk's career, we have learned that contacts from anywhere in the world are certainly possible. (Marketing Magazine 2009)

Market Segmentation

Most important in our marketing approach will be the utilization of the contact and relationship base in the entertainment industry already established by Imke Funk. The initial projects already identified by Imke Funk Risk Ventures come from his contacts and influence.

Word-of-mouth advertising represents an important aspect, as well, with the quality of each project holding paramount value in the furtherance of our good reputation. Entertainers, by nature, are a conversant lot, and word-of-mouth advertising, although difficult to track and predict, can represent a major percentage of customer attraction. (Virginor 2009)

Comprehensive utilization of the marketing opportunities offered through Internet usage will be the anchor for most of our marketing programs. The Imke Funk Risk Ventures website will be a focal point where anyone interested in our services may migrate for further information and contact. References to the website will be incorporated into all collateral marketing pieces and campaigns. Internet search engine placement using correct keywords and meta tags will be employed to attract a maximum number of visitors to our website. Regular evaluations of search engine placement activity will guide our continuing strategy. (Athens 2009)

General Marketing Overview

Smooth radio core strategy seems to be to go into those markets were complacent industries have held high prices for years because of their monopolistic size. And they try to take an advantage of that complacentness. The markets itself can not be defined exactly as the Smooth radio never had a "core business thing'. Thus the business where Smooth radio wants to be in is also hard to define, but there is an opportunity for Smooth radio wherever the monopolistic position of a competitor can be beaten. (Jobber 2007)

Another basic strategy of the Smooth radio is always to use its undoubtedly strong brand name which is one of the view that is elastic enough to ...