MARKETING MANAGEMENT

Marketing Management

Marketing Management

Managing and implementing a marketing philosophy requires that a company be able to understand what individual consumers want, be able to deliver value to consumers individually, and be able to communicate value with them individually. Historically, marketing has been a common philosophy in business-to-business markets. Particularly for its largest customers, many companies will create custom marketing programs that respond to those important customers' individual needs.

There are different ways to build up relationship marketing with the customer. Reactive marketing, this is where a customer buys a product and the salesperson persuades the customer to telephone back with their ...