Marketing in a Saturated MarkeT

Marketing in a Saturated Market

Marketing in a Saturated Market

With an progressively saturated market in the U.S., Dell is faced with some opportunities for development through merchandise, service, and worldwide expansion. With development possibilities in both the storage and server markets, Dell must consider the benefits and handicaps of penetrating deeper into those arenas. Dell should increase market share in areas outside of the United States, where the computer commerce is still quickly escalating. By placing the prime aim on international expansion and utilizing its comparable benefits, Dell's direct form and scheme will succeed globally in further penetrating ...