MARKETING COMMUNICATION PLAN

Marketing Communication Plan



Marketing Communication Plan

Introduction

Hull University Business School is one of the leading universities of the world. The University has stands as the leader and complex problem solver of the student. It is working for individuals and communities and brought a change in global universities perspective. The university believes in excellence and everything it performs is to achieve excellence. It applies modern technology and encourages latest researches. Hull University believed in achieving high standards and are recognised as prestigious 'Triple Crown' of accreditations that are from the European Foundation for Management Development (EQUIS), the Association to Advance Collegiate Schools in Business (AACSB) and the Association of MBAs (AMBA). The University has reached the levels that will be difficult for other universities to maintain.

The Marketing Communication Plan of The Hull University of Business School has to be revised due to the increasing fee structure of business schools. There might be a decline rate of universities admission in the following years. The university has to target the teenagers from sixteen to eighteen for their admission to the university. The university has to start with the roots of marketing communication plan. If the roots of the communication plan will be strong, then the whole tree will be showing results. If the roots will not be given superior preference, then the results would be in vain no matter how much effort made on the tree.

Marketing Communication Plan

The Hull University has decided to develop a revised Marketing communication Plan for the following years, because it caters teenager as their target market, and youth has effortless access to different mediums of communication digital. New researches and expertise has become an expanding tendency in the creative and brandish of up to date art. New kinds of newspapers and submissions have permitted up to designated day art into another dimension and unfastening a world of new possibilities. The University have a broader variety of accessible ingenious devices and select to use these as not only a way to conceive their work, but to brandish it. Such equipments encompass, but not to: computer programs, televisions, projections, digital cameras, sound recorders and video cameras. They have skills to use digital newspapers to express their own unique notions, pertaining to the world in which we live. The University should use the internet in a way in order that when the users' attaches to the task, they can get access to all these pictures retained reside, from every position in the world and blend their recollections into one animation.

The United Kingdom has a growing market in international and local students but because of change in the fee structure the University is about to change its communication plan for teenagers. In this connection, The Hull University has devised an idea about launching a Marketing Communication Plan. The University will be catering teenagers of UK and other countries in the world. The University should be assuming a dire need to launch a communication campaign, which should directly hit the target ...