Marketing Case Analysis

Marketing Case Analysis

The medium, consisting of a variety of types, is a very powerful and important socializing driving force. Messages provided to populaces through forms of advertising and marketing have a permanent intuition, frequently changing the ways one think and perform. As the popularity of an ad rises, so does it ethical implication, as well as its influence on audiences worldwide. Commercials are always targeting specific audiences with certain angles or visuals in the ad, for example, the Old Spice Company is a male deodorant and body wash producer but in this commercial the spokesperson is trying to convince women that they want their men to wear Old Spice. This particular ad is directed towards audiences that are couples, and even single males who want to demand more to the women

Look at your man, now back to me is said at the opening of the commercial, as it sets an amusing character for the ad and portrays the viewers' interest. The relatively new company, Old Spice, founded in 1990 employs their new commercial series to endorse their American brand of male grooming products. Old Spice in the past has focused on targeting middle aged to elderly men in their advertisement campaigns. This new series of advertisements is trying to reach to a new target audience of twenty to forty year old males. This advertisement is attempting to create a memorable impression to the viewer through appealing to pathos, logos and ethos. It attempts to gain customers through the characterization of the attractive male presented in the advertisement. The Old Spice commercials have gained an inside on the market by presenting their commercials' around the image of superiority. Through the exercise of Old Spice, a man possibly will sense as if whatever thing is within reach. The thought of getting ...