MARKETING AUDIT AND ANALYSIS

Marketing Audit and Analysis



Marketing Audit and Analysis

A marketing audit is a check on who you are, where you are and what you should be doing as a business to stay competitive.

Your marketing audit is a snapshot of how people see you and what you are doing to influence that. A good audit should eliminate unnecessary expenditure and reallocate resources to gain optimum exposure and activity for your products. This can only be achieved by employing tried and tested marketing analysis tools such as SWOT and data charts showing detailed movement on sales (Johnson, 1992), promotions and customer ...