MARKETING AND BRAND MANAGEMENT

Marketing and Brand Management: T-shirt business

Marketing and Brand Management: T-Shirt Business

Executive Summary

Causal T-Shirt! is an exciting new business that allows people to custom design a shirt (specifically the design on the front or back) any way that they would like. By intelligently leveraging cutting edge technology, Causal T-Shirt! will harness the power of computer sublimation to allow custom shirt printing in production runs as small as one unit. The company was founded by David Morgo. The company is set up as a Washington L.L.C. Causal T-Shirt! will have a storefront in Seattle as well as a comprehensive website that allows ordering to occur anywhere.

Imagine the proficiency to conceive a Totally made-to-order shirt. Customer chooses the material and style of the shirt, and then the image or graphic customer want on the front and/or back. This is the supreme pattern of expression. There are no limits to what customer can communicate. Some persons might display their fanaticism for a particular sports group, Other ones a musician. Or customer might have a social message or cause on customer shirt. Whatever customer may decide, customer can print any image on customer shirt. 

Products

Causal T-Shirt will offer customers a variety of options for creating their own custom shirts. The majority of instructions will be for t-shirts; however Other style shirts will be available. Causal T-Shirt! has developed a strategic relationship with Hewlett-Packard (HP) printer division. We will use their printer sublimation technology that allows a computer image to be applied to a shirt in a high quality, high resolution, and economically feasible manner. This technology creates an likeness durable enough to withstand thousands of washings. Its photo-like quality, due to considerably higher copier resolution than any thing on the market, will show off any image. The expertise is cost productive enough to offer customers the proficiency to alignment just one unit. Most Other competitors' costs prohibit publishing made-to-order shirts in one-off production runs. Finally, the customer may select from an comprehensive library of living images, supply their own image, or have an artist conceive an image for them.

Competitive Edge

Causal T-Shirt! has two sustainable competitive edges to assist them in market penetration. The first brim is a tremendous catalog of graphic images. By establishing strategic partnerships with companies that have existing graphic image libraries, Causal T-Shirt! is able to offer an unprecedented number of options. Their second brim is the high value of sublimation offered. From preceding work experience, David has established close enterprise and individual ties with HP's copier division and will solely be utilising prototype technology that boasts an unprecedented high tenacity sublimation method for shirts.

Management

Causal T-Shirt! will be led by David Morgo and is not his first t-shirt venture. While in school David made and traded tie-dye shirts. This early enterprise know-how provided David precious insight into the market, the products, and the customer's needs and desires. Since departing school David worked in Hewlett-Packard's copier division, and it was this know-how that supplied useful enterprise and professional associates inside the shirt sublimation technology commerce that he is curRently ...