Marketing Analysis Bullet Proof Vests

Abstract

The product that has been selected for the marketing analysis is Bullet Proof Vests. The paper includes marketing research, analysis, and complete aspects of marketing strategies that will help to promote the product in the market.

Table of Contents

Introduction3

Discussion3

Market Segmentation3

Bullet Proof Vests Market Segmentation3

Country/ Location3

Price4

Occupation4

Major Target Market of the Product4

Minor Target Market of the Product4

Product Differentiation4

Positioning of the Product4

Competitor analysis5

Conclusion5

Marketing Analysis Bullet Proof Vests

Introduction

Bullet proof vests are part of Body Armor. It is required by the security officers like Police, Army, Navy, and Air force officers to protect them self. It has become the basic need of personal security especially for the security officers related to the country's protection. Bullet proof Vests could be a profitable business, but it requires potential and strong marketing plan in order to succeed in the business. In the history, armors and warriors have always used to protect their body. They usually used steel made body armors that were heavy to carry and uncomfortable for today's world. In the year 1919, bullet proofs vests came in US. The main purpose of bullet proof vests is to protect the person from the bullet fired by an enemy. In the new world, there are various uses to these bullet proof vests. In order to introduce bullet proof vests in the market the company has to be aware of all the techniques and strategy of marketing to promote the product. The research paper further discusses comprehensive factors that should be considered to market the product.

Discussion

Market Segmentation

To promote the product in the market it is significant to make different segments of the market. Segmentation of market could be defined as dividing the whole market into various chunks. These chunks or division of market can be made according to the products. Some segments could be made by ...