MARKETING ANALYSIS

Marketing Analysis



Marketing Analysis

Company Description

Zappos.com is a privately held online retailer of apparel, footwear, handbags, watches, sunglasses and accessories. Its product categories also include eyewear, house wares, jewelry, sporting goods, watches and gifts. Zappos.com currently stocks more than three million shoes, handbags, clothing items and accessories from over 1,136 brands. The company primarily operates in the US, where it is headquartered in Henderson, Nevada, and employs about 1,300 people. The culture of Zappos.com is excellent, and this is the main reason that Zappos.com is a successful company.

Zappos is a company owned by Amazon's e-commerce giant, which purchased the site for $ 1.2 billion in 2009. It is known that Amazon has launched several mobile applications that make the shopping experience more smoothly, and on the contrary, the company Zappo's did not release their applications for the devices iPad and iPhoe, which means that the store is still have a relatively new market for trade through mobile portable.

From Amazon to Zappo's philosophy fits so perfectly, because the online retailer is known for a comprehensive, fast and professional customer service. The management of Zappos continues to manage the business of online shoe store.

Marketing Mix

Product Analysis

Zappos.com is considered to be an online retailer that deals mainly in shoes. Along with the shoes, they also deal in handbags, clothing, watches, eyewear and other accessories. Zappos.com is Henderson based company having its ware house in Shepherdsville, KY. Along with this headquarter or warehouse, there are also some brick-and-mortar outlet stores of Zappos.com. Zappos.com has a stock of 2 million models of shoes, slippers sandals, and a total of 1100 marks, which shows the range achieved by this firm.

Place Analysis

Zappos.com is an American company which is responsible for selling shoes over the Internet, reducing costs, rather than selling the product in a chain of stores. Zappos.com another feature is the speed of delivery, being able to send your shoes within 48 hours anywhere in the U.S. (Not so soon in Europe), and a quick delivery give you the opportunity to return the product for free if you are not satisfied.

In order to compete with off-line retailers of shoes, Zapoo realized that the competitors are delivering the goods within 5-6 days' therefore, the firm Zappos went further, proposing to purchase air delivery the next day. This policy was also very reasonable. On free fast delivery of not only announced on the website. The company surprised each client individually. When the customer was expecting his shoes will arrive in 3-7 days. They called him a valued customer (which is actually very impressive consumers) and reported that the award order will be delivered free of charge during the day. It is through this policy that the Zappo had created a strong brand loyalty among the consumers (Peck, 1999). The 80% of customers receive their packages within three days which makes them surprised and pleased.

Price Analysis

Another interesting policy that used by the company Zappos, is to return the goods. The company tried to rid clients of concern ...