MARKETING

Marketing

Marketing

Marketing Definitions

The following definitions were approved by the American Marketing Association:

'Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.'

Whereas, according to Chartered Institute of Marketing (CIM), marketing is defined as:

'The management process responsible for identifying, anticipating and satisfying customer requirements profitably.'

Explaining key terms

Facilitate

Facilitation in business, organizational development (OD) and in consensus decision-making refers to the process of designing and running a successful meeting.

Expedite

The term expedite means to quicken the process; make faster.

Exchange

Exchange means to give goods or services and to get goods or services of equal value in return. Generally, a transaction is a sale when money is received in return for the goods or services and is an exchange when specific property is received. Exchange is synonymous with barter .See also tax-free exchange.

Dynamic

The capability of changing or being changed, being in a state of flux or not static is termed as Dynamic in business. Dynamic Business Modeling is defined as the automation of Enterprise Business Models based on the principle that the model's underlying business processes and business services need to be dynamically and openly definable and re-definable.

Business orientation

Orientation

Focus

Organisational aims

EasyJet

Marketing Orientation of EasyJet has been adapted by easyJet as they aim to provide the basics that the customers need during a flight. This can be seen in the company's mission statement

 The organisation, that concentrates its services and its marketing strategies around the needs and the satisfaction of the customer, is marketing orientated. The motivation to buy is not about selling the firm's product, but discovering and complying with what the customer wants.

It aims to monitor progress towards this target and has three promises:

* easyJet strives to be efficient in the air

* easyJet strives to be efficient on the ground

* easyJet aims to lead the way in shaping a greener future for aviation

Marks and Spencer

Marks and Spencer is committed to an active Equal Opportunities Policy from recruitment and selection, through training and development, appraisal and promotion to retirement.

 

 

Coca-Cola

 Coca-cola strategy is "think local act local" this helps them seek growth in slow moving markets.

 Coca-Cola is guided by shared values that both the employees as individuals and the Company will live by; the values being:

LEADERSHIP: The courage to shape a better future

PASSION: Committed in heart and mind

INTEGRITY: Be real

ACCOUNTABILITY: If it is to be, it's up to me

COLLABORATION: Leverage collective genius

INNOVATION: Seek, imagine, create, delight

 At Coca Cola we're committed to achieving business and financial success while leaving a positive imprint on society delivering what we call Performance with Purpose.

Marketing Mix

MC most of the time being recognized as the promotions elements of the 4Ps of the marketing mix. Although it's not a new concept but the need to integrate a variety of often-disparate promotional activities has taken on a new essential over recent years. The need to attempt for greater integration is considered expected by many, although it is uncertain to be achieved.

Much of Mark's and Spencer's clothing is now targeted at specific ...