MARKETING

Marketing

Marketing

Marketing is the process of planning and executing the conception, distribution, promotion, and pricing of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Marketers plan marketing mixes: product, place, promotion and price, to meet the needs of customers and marketing organizations, and then carry out those plans. E-Marketing, is short for "electronic" marketing. It affects traditional marketing in two ways. First, it increases effectiveness in traditional marketing functions. Second, the technology of E-Marketing enhances many marketing strategies.

This results in new business models that add customer value and increase company revenue. Like any marketing campaign, the success of E-Marketing is dependent on devising the right mixes of different tools that are used in a campaign. E-Marketing does not replace the need to continue traditional marketing, for example with brochures, direct mail, print media, and television. Instead, it complements those traditional methods and helps in providing information to buyers about your services and goods in an effective and timely manner.(Thierauf, 2001)

E-Marketing challenges traditional organizational practices, and opens ups a vast array of issues that the organizations must address. By focusing on the varying levels of an organization, it soon become apparent the effects that E-Marketing can have. An understanding of the implication E-Marketing has on such organizational divisions can help businesses gain understanding hence plan for its inevitable continuing evolution. In terms of marketing, the modern organization must be critically aware of the development of E-Marketing, and the implications that it entails. "Marketers develop their own recipe of promotional tactics to fit the product lines or industries in which they compete.

Now electronic communications tools are and will continue to be an important ingredient in the promotional mix". To gain a clearer understanding of the implication of E-Marketing in the formulation of marketing strategy, it is imperative to ...