MARKET SPECIFIC SUPPLY CHAIN STRATEGIES

Market specific supply chain strategies

Introduction

Many marketplaces are now highly volatile and demand is difficult to predict. The acceleration of technological and fashion changes has additionally resulted in extremely short product life cycles. In this new environment non-availability means that in the event of non-supply the particular sales opportunity is lost forever. Consequently the focus in supply chain management must shift from the idea of cost as the order winner to responsiveness as the market winner. (Shewchuck 2007)

The implication is that the emphasis in supply chain management in the future must be on agility. Agility implies the ...