MARKET RESEARCH





Introduction

The article talks about the concept of consumerism and excessive consumerism. Consumerism is the belief that it is possible to achieve personal happiness through consumption of goods and raise the profile through the purchase of products, is a way to satisfy his own ego. In other words, it is simply the material self-interest. But like many other things consumerism also plays a role in the economy - is the theory that the increase in consumption in times of economic growth, a sign of improved living conditions. There is a widespread belief that the consumer dictates the operating conditions ...