Market Products



Market Products

Product Characteristics

Maxi is the chocolate company that deals with different chocolate products. The company always strives to achieve excellence in making tasty chocolates, whether covertures or the bar chocolate. The company promises to provide high quality ingredients such as Full Cream Milk, Cocoa Butter, Peanut Butter, traces of Nuts in the other product lines, Caramel, chocolate mousse, Almond, pistachio and hazelnuts. It is these ingredients with unique combinations, which will aid in the extension of company's product line. The brand personality is such that it exhibits togetherness of the near and loved ones and simultaneously enjoying every moment of life and cherishing it in an utmost manner with Maxi. Maxi is a chocolate brand that has uniqueness and is distinctive which complements the lifestyle of the target market.

Service component of the product entailing Internet marketing

The service component of any product consists of the following:

Reliability

Responsiveness

Assurance

Empathy

Tangibles

Figure 1: (www.dgt.uns.ac.rs)

Any plan of marketing, regardless of the product it is catering to, consists of several strategies, such as mix marketing strategies which include 4Ps such as product, price, place and promotion (Guiltinan, 1982). The tangible aspect will be taken care of via the production and the TQM processes. The company will be able to meet tangible aspect of the product by considering three other factors such as price, place and distribution. These three factors are said to be important at a tangible level. The intangible aspect which is the communication that needs to be taken care of. When it comes to the intangible like services component, Max candy should ensure the fact that it provides services that can enhance the value of the product intangibly, in accordance with the consumers' choice thereby aiding in the development of strong customer base. Max Candy will have its own cartoon character, which will represent Max and will be its endorser.

Figure 2: (www.vectorimages.org)

Max Candy will have online presence and there will be an online flash games based on the characters. There will also be online facility of making E-cards and each e-card will be based on the characters, which may be customized by the users and then sent to their loved ones. There will also be a section of recipes and ideas in which mothers as well as children can make recipes with the chocolate. A social media sharing function will also be introduced in order to allow the online users to endorse Maxi's products and shared them on social media like Facebook, twitter, YouTube etc. The users will also have the option of online buying of chocolates and will also give an opportunity to send personalized messages that can be made via the website, along with personalize packaging via the online brochure which has various types of packaging. Max Candy can be ordered from the online portal for all kinds of occasions, be it, birthdays, weddings of any other formal event.

Sales Promotion Strategy

There are different categories of promotion strategy in selling any classic brand. The company can use both traditional and nontraditional media for ...