Managing the Total Health & Social Care Services

Managing the Total Health & Social Care Services

Managing the Total Health & Social Care Services

Introduction

Organizational change management refers to the practice of properly managing large, organizational changes in business. Change management is a quickly evolving practice designed to help support both managers and employers through the change process. As large changes can be very disruptive to an organization, change management seeks to minimize these impacts, while improving the efficiency of the change, and allowing the company to focus on continued growth. Managing change means making required changes in a planned and systematic fashion. As such, change management requires a variety of skills to be effective. These include managing employees and expectations, handling office or corporate politics, analyzing situations and reacting quickly to solve problems, basic business skills and understanding, and importantly, strong people skills.

Change should not be made for the sake of making change - it is a strategy for accomplishing some overall goal. Usually organizational change is provoked by some major outside driving force. Examples of these driving forces include: the need to make substantial cuts in funding, the need to address new, major markets/clients, and the need for dramatic increases in productivity/services(Calantone 2002).

Typically, organizations must undertake organization-wide change to evolve to a different level in their life cycle--for example, going from a highly reactive, entrepreneurial organization to a more stable and planned development. Similarly, transition to a new chief executive can provoke organization-wide change when the executive's new and unique personality pervades the entire organization.

Typically there are strong resistances to change. People are afraid of the unknown. Often employees think things are fine the way they are and do not understand the need for change. Usually, individuals are inherently cynical about change. Many doubt there are effective means to accomplish major organizational change. Often there are conflicting goals in the organization, e.g., to increase resources to accomplish the change yet concurrently cut costs to remain viable. Organization-wide change often goes against the very values held dear by members in the organization, that is, the change may go against how members believe things should be done. This is why most organizational-change literature discusses needed changes in the culture of the organization, including changes in members' values and beliefs and in the way they enact these values and beliefs.

Company Background

Volkswagen has been one of the leading motor vehicle manufacturer for a long time. With all the competition in the automotive industry, it has been challenging for Volkswagen to get into the position that they are in now. They are involved in almost every type of car market out. Teenagers can enjoy the Volkswagen Jetta, while parents would love the Tourareg. Volkswagen has even put a foot into the exotic car industry with expensive automobiles such as the Bentleys and Lamborghinis(Bright 2002).

The management of Volkswagen is responsible for turning Volkswagen into a global manufacturer. Dr. Bernd Pischetsrieder, former CEO of Volkswagen, implemented his model strategy and with their various business strategies, ...