MANAGING INTERNATIONAL TRADE

Marketing Strategy for Managers



Managing International Trade: Board Paper

Paper Reference: ID No.

Date of Paper: DD/MM/YYYY

Title of Paper: Export Strategy for ECCO

Brief Synopsis of the Issue

Through this board paper, it has been promulgated that ECCO group should maintain a top-notch export strategy in Asia to expand its market and revenue. The company can follow diverse range of strategies to build an export market in Asia, which includes licensing, joint Venture, point of sale, social media, protecting the accounts receivable, and by the formation of business alliances.

Recommendations

Export Strategy

The company can follow the following strategies to build an export market in Asia. Given below are various tools that can be efficiently utilized.

Licensing

It is an agreement that gives a third party to use the name of business and get the products to sell under the parent company name (Kerr & Gaisford 2007, 35).

Joint Venture

A joint venture or joint venture agreement is a type of commercial long-term joint venture between two or more people (usually legal persons or traders). A joint venture need not be a separate company or legal entity. However, in the realm of law that meaning is not used, are used, for example, terms such as a strategic partnership and business alliance, or even the term in English. The joint venture is also known as "shared risk" where two or more businesses join to form a new one which uses a product taking into account the best marketing tactics. The aim of a joint venture can be quite varied, from producing goods or providing services, search for new markets or mutual support in different links of the chain of a product.

Through this board paper, it has been promulgated that ECCO group should maintain a top-notch export strategy in Asia to expand its market and revenue. The company can follow diverse range of strategies to build an export market in Asia, which includes licensing, joint Venture, point of sale, social media, protecting the accounts receivable, and by the formation of business alliances.

Point of Sale

A point of sale (POS) (or point of sale, or selling space) is an organized a place for the public reception specifically oriented to the proposed offering of goods and services to perform all promotional and sales associates.

Social Media

Social media is a form of media that use technology communication that is highly accessible to facilitate social interactions. Social media use the collective intelligence in a spirit of online collaboration. Through these means of social communication, individuals or groups of individuals who work together create Web content, organize content, index it, modify it or make comments, combined with personal creations.

Through this board paper, it has been promulgated that ECCO group should maintain a top-notch export strategy in Asia to expand its market and revenue. The company can follow diverse range of strategies to build an export market in Asia, which includes licensing, joint Venture, point of sale, social media, protecting the accounts receivable, and by the formation of business ...