MANAGEMENT REPORT

Management Report

Table of Contents

Organization Outline3

SWOT Analysis4

Strengths5

Strong technology capability5

Extensive trader network7

Diversified merchandise base8

Strong market position8

Weaknesses10

Product recalls10

Scrutiny for pedal acceleration problems11

Poor money flows11

Opportunities12

Growing Asia Pacific new automobiles market12

Increasing demand for hybrid electric driven automobiles13

Strategic investments15

Threats16

Intense cost competition16

Stringent regulations17

Supplier distress18

Impact of external and interior components And Ford's responses19

APPLYING PEST ANALYSIS22

Relating Industry Framework23

Projecting Industry Profitability25

Strategies to Alter Industry Framework27



Ford Motor Organization

Organization Outline

Ford Motor (Ford) is one of the biggest automatic engine makers throughout the planet. It produces and circulates automobiles over six continents. The organization's automatic engine vehicle emblems encompass Ford, Lincoln, Volvo and Mercury. The business mainly functions in Europe and the US. Its headquarters are in Dearborn, Michigan, and uses about 176,000 individuals. (Nevins & Frank, 2010)

The business noted incomes of $118,308 million in the economic year completed December 2009 (FY2009), a decline of 18.5% in evaluation to FY2008. The functioning earnings of the business were $4,004 million in FY2009, in evaluation to a functioning decrease of $5,292 million in FY2008. The snare earnings were $2,717 million in FY2009, in evaluation to a snare decrease of $14,766 million in FY2008.

SWOT Analysis

Ford Motor (Ford) is one of the biggest automatic engine makers throughout the planet. The business has powerful technology capability. The organization's powerful technology capabilities permit it to expand its merchandise portfolio and stay in the forefront of the automatic engine industry. However, strong affray could have a considerable harmful result on Ford's economic status and outcomes of operations. (Brinkley, 2008)

Strengths

 

Strong technology capability

The business enlists in technology, study and development mainly to advance the presentation (counting energy effectiveness), security, clientele approval, and to evolve new products. The business functions over 65 technology, study and development hubs global. Ford sustains comprehensive technology, study and conceive hubs in Dearborn, Michigan; Dunton, England; Gothenburg, Sweden (part of the organization's held-for-sale Volvo operations); and Aachen and Merkenich, Germany. In FY2009, Ford noted $4.9 billion of technology, study, and development costs. (Maxton & John, 2008)

In August 2009, Ford and its utility partners checked the vehicle-to-electric grid communications and command schemes, which endow electric driven automobiles to interface with the grid for optimal recharging. Ford is furthermore leading the way in leveraging the increasing buyer tendency of smartphone submissions with an innovative set about to command the submissions by SYNC. This submission programming interface (API) ads well liked submissions for example Pandora internet wireless, Stitcher intelligent wireless and the Twitter purchaser OpenBeak into the car. In this context, in April 2010, Ford presented MyFord Touch and the next-generation of SYNC expertise that would assist in accessing and personalizing vehicle backgrounds and purposes utilising a blend of graphic, feel, and voice client interfaces. The organization's powerful technology capabilities permit it to expand its merchandise portfolio and stay in the forefront of the automatic engine industry. (Wilkins & Frank, 2009)

 

Extensive trader network

Ford has a comprehensive trader network. It manufactures and circulates automobiles over six continents. Dealers are a source of power in North America and round the planet, particularly in country localities and little villages where they ...