The business world of the modern day is ferociously competitive in nature. The success of a company depends upon its ability to outwit its competing firms. That is why the role of a company's management team is essential to its performance (Hill, 2007). Not only does it define the scope of its routine operations and work, but also the responsibilities binding on those people, who perform these.
This paper is aimed at providing a critical analysis of the Management Strategy of IKEA, which is a major global brand in household furniture and accessories. The paper ...