The culture plays a significant role in any country which leads to understanding and taking into account all those things which forms an individual's behavior. The culture has broad base definition which forms languages, education, religions, history, social organizational, law, technology, politics, values, principles and attitudes of people living in a country.
Discussion
Terpstra Cultural Model
The main discussion of Terpstra cultural model lies on that culture is learned behavior not biologically transmitted and thus largely depends on environment. Terpstra therefore emphasizes on learning all dimensions and features which forms the unfamiliar culture in international business (Ricks, 1983). The eight ...