Management

Management

Management

Issues management is a strategic set of functions used to reduce friction and increase harmony between organizations and their publics in the public policy arena. Issues management entails four core functions: (a) engaging in smart business and public policy planning that is sensitive to public policy trends, (b) playing tough defense and smart offense through issue communication, (c) getting the house in order by meeting or exceeding stakeholder expectations, and (d) scouting the terrain to gain early warning about troublesome issues. Applied properly, it gives organizations the opportunity to reduce the harm of threats and to take advantages of opportunities created ...