MANAGEMENT

Strategic Management



Executive Summary

This report is based on the strategic management process of the company called Apple. The purpose of this report is to highlight the management process of Apple which has aided in acquiring the standing and positioning that it has in the local and international market. This research paper highlights the company's background highlighting how it started followed by the vision and mission of the company. Furthermore, there is a discussion of the brand awareness and brand positioning. The paper also entails the company's objectives along with the conduction of internal and external analysis via SWOT and PEST analysis along with Ansoff Matrix and BCG Matrix. These theories and tools highlight the extent to which Apple has been effectively and efficiently handling its strategic management process. The report also highlights the strategic management process along with strategic resources which provides a competitive edge. There is also a description of the organization culture which supports the strategic management process. In the end, it recommends the steps Apple as a company should take to further counteract the competition it is facing and is bound to face in the future.



Table Of Contents

Study Objectives4

Company Bacground4

Vision5

Mission5

Objectives6

Organizational Analysis6

SWOT Analysis6

PEST Analysis9

BCG10

Ansoff Matrix12

Importance of Startegic Management Process13

Apple's Startegic Resources14

Apple's Startegic Resources15

Organizational Culture16

Daat Analysis & Startegic Plans17

Strategic Implementation17

Recommendation & Conclusion18

References20

Strategic Management

Study Objectives

In this research paper I intend to analyze the strategic management process of Apple Inc. The paper will entail the analysis of the strategies of Apple Inc which will enlighten about the corporation and the mode of operation which has aided the company in attaining a competitive edge in a wide range of electronic items it sells. The company is said to sell the product not only locally but at a worldwide level. It sells its product via various means that is direct sales, retail stores, online stores as well as retail and wholesale sales. The company has said to make use of the differentiation strategy at a wider level. Before analyzing the strategic management process it is mandatory to have a brief overview of what strategic management is and its importance.

Company Background

Apple was founded in the year of 1976. Apple is known for its designing, production, and marketing strategies for their consumer electronic products involving computers, smart phones, portable devices, digital music players and also their range of software. Their products and services can be categorized as Mac, iPod, iPhone, iPad, Apple TV, and iCloud. They also provide the digital content to their customers, and also various applications via their retail Stores. The company has been involved in selling their products through their online stores, direct sales force, and their own retail stores, allowing them to show their physical existence in the market.

Their motive remained the same throughout the years, to provide their user with the best experience by providing them the most elegant designs of their products through their continuous innovation and creativity. They never compromised on the quality of the products been manufactured under the roof of Apple ...