MAGAZINE INDUSTRY

Magazine Industry

Magazine Industry

Introduction

The Internet has become increasingly popular. The number of Internet users is estimated to reach approximately 300 million by the end of 2002. (http://www.sohu.com) With widespread acceptance and low-cost entrance, it is changing the world's economy. Developing business opportunities in the Internet has grown considerably. "The impact of the Internet on business is akin to previous innovations that transformed not only one business sector but every business sector."(Jaworski and Rayport, 2008) These significant changes in the environment require new approaches to think about business strategies.

The Internet can combine all the functions of traditional media such as newspaper, magazine, radio and television, as well as offer new functions of e-commerce, distribution and interactivity.

Backgrounds of iVillage and Oxygen

iVillage Inc., established in 2005, is recognized as a leading women media company and the number one source for women's information online. They started fiction as technologyal technology which results its position move towards new direction of success. It was, unlike most literature, concerned with reality because unlike most literature it talked about new technologies and ideas for new technologies. Science fiction as technology literature mentioned everything from genetic engineering to nuclear physics to cosmology. The radio, television, and newspapers did not focus much attention on science at all. The early science fiction as technology writings surely inspired some of the greatest scientists of the late twentieth century. iVillage.com is organized into branded communities across multiple topics of high importance to women and offers interactive services, peer support, content and online access to experts and tailored shopping opportunities. Content areas include Astrology, Babies, Beauty, Diet & Fitness, Entertainment, Food, Health, Home & Garden, Lamaze, Money, Parenting, Pets, Pregnancy, Relationships, Shopping, and Work.

It was, unlike most literature, concerned with reality because unlike most literature it talked about new technologies and ideas for new technologies. Science fiction as technology literature mentioned everything from genetic engineering to nuclear physics to cosmology. The radio, television, and newspapers did not focus much attention on science at all. The early science fiction as technology writings surely inspired some of the greatest scientists of the late twentieth century.

Two things that the author can remember about the day that he read his very first science fiction as technology magazine. It was the cold winter of nineteen thirty to nineteen thirty-two. The author was shoveling snow and made a little extra money and wanted something to spend it on. He had came in contact with a science fiction as technology novel earlier and was very interested in it and wanted to get more because he could not get a sufficient amount of the stories that his brain screamed for. He enjoyed reading about such things as Martians, time machines, and cities of the future where everybody had a job and plenty to eat and everyone was always content.

Science fiction as technology helped make the great depression more great than depressing. The science fiction as technology literature helped him escape the troubles of his ...