Marketing research since past few decades have gained immense recognition and importance as businesses and investors are now relying on the market research before setting up a business or investing in any particular market. Marketing research help companies to identify the potential customers, factors of risk, appropriate time and place to invest and above all how to invest, this heightens the importance of market research. In this study Institute (BI) has been taken as the company who is now willing to expand its business to overseas and require feasible technique of marketing research and which type should they use. Choosing the right techniques is of research is of high importance as McDaniel (2009) mentioned that the accuracy of any research is completely reliant on the method adopted to carry out research, if inappropriate method would be selected no matter how much efforts one put in, will get wrong results. In this study, definition of marketing research along with its different types would be discussed, so that feasible type(s) of research could be marked out.
Introduction
Marketing research since past few decades have gained immense recognition and importance as businesses and investors are now relying on the market research before setting up a business or investing in any particular market. Marketing research help companies to identify the potential customers, factors of risk, appropriate time and place to invest and above all how to invest, this heightens the importance of market research. In this study Institute (BI) has been taken as the company who is now willing to expand its business to overseas and require feasible technique of marketing research and which type should they use. Choosing the right techniques is of research is of high importance as McDaniel (2009) mentioned that the accuracy of any research is completely reliant on the method adopted to carry out research, if inappropriate method would be selected no matter how much efforts one put in, will get wrong results. In this study, definition of marketing research along with its different types would be discussed, so that feasible type(s) of research could be marked out.
Introduction
Marketing research since past few decades have gained immense recognition and importance as businesses and investors are now relying on the market research before setting up a business or investing in any particular market. Marketing research help companies to identify the potential customers, factors of risk, appropriate time and place to invest and above all how to invest, this heightens the importance of market research. In this study Institute (BI) has been taken as the company who is now willing to expand its business to overseas and require feasible technique of marketing research and which type should they use. Choosing the right techniques is of research is of high importance as McDaniel (2009) mentioned that the accuracy of any research is completely reliant on the method adopted to carry out research, if inappropriate method would be selected no ...