LUERZERS INTERNATIONAL ARCHIVE

Luerzers International Archive

Luerzers International Archive

Introduction

The term advertising refers to a technique through which a company attempts to promote the sale of a product or service through the media. An advertisement is a message in which a company strives to tell people about the need of product or service in the life of the audience. Messages for advertisement are mostly designed for communicating with a target market, probably the potential market or consumer (Jefkins & Yadin, 2000). An Advertisement fulfills two main objectives in accordance with the preferences of the advertiser, the goals or the company and the market demands. In the first instance, ideally, advertising informs consumers about the benefits of a product or service, highlighting the differentiation over other brands. Second, advertising motivational tip the balance for the subject to the advertised product by psychological means, so that the probability that the object or service advertised is purchased by the consumer is made higher by the announcement.

By the time the field of designing advertisement has evolved into an industry, with people specializing in designing ads for the companies that will fulfill the objectives of advertisement. Luerzers Archive is one of the leading advertisement companies of the world, and it is believed that the ads developed by this company help companies in increasing their sales. In this study, a print advertisement produces by Luerzers Archive will be analyzed in this study.

Selected Advertisement

What is the country of origin of the advertisement?

United Kingdom is the country of origin of this advertisement.

Who is the target market for the ad?

The target market for this advertisement includes every educated adult of the country who has friends or family addicted to drugs.

Would you select a different target market?

In accordance with the advertisement, I will not change the target market, because of the design of the ad.

Does the ad appeal to the target market? Why or why not?

The ad do has appeal to the target market, because it offers complete confidentiality of the name, and aim to advice the customer in friendly environment. Illicit drug use among youth 12 to 18 years old has represented a significant public health problem in recent decades. After a relatively dramatic decline in the 1980s, Monitoring the Future studies have shown that teen and preteen drug use rose dramatically between 1991 and 1997 in United Kingdom. Over the past decade, research studies report the prevalence of the use of some illicit drugs (such as marijuana, amphetamines, and crystal meth) among youth has declined, although the use of other drugs seems to have reached a plateau (including LSD, cocaine, and sedatives). Furthermore, in some cases, drug use has increased slightly (such as for inhalants and MDMA, also known as ecstasy). Recent studies show nearly 15% of youth in eighth grade have used an illicit drug, and by high school graduation, nearly half of youth will have tried an illicit drug (Webster, 2009).

The costs associated with illicit drug use are substantial. In 2004, the UK's drug related agencies estimated that the ...