LEXTANT CORPORATION

Lextant Corporation

Lextant Corporation

1. At what stage(s) of the new product development process might a company such as Lextant provide value to a marketer?

Ans. In the case of Lextant and other such companies whichever way the requirements of the product are identified, the needs of the customer have a large influence on the decisions taken by designers. The marketing department will therefore have a major influence on the drawing up of the product design specification. Lextant's employees include behavioral scientists and those with backgrounds in cognitive psychology, anthropology, industrial and systems engineering, and other disciplines. They focus on not only ...