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LEARNING PORTFOLIO

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Strategic development of Amazon.com

Amazon.com has had its overriding objective; to realize what the consumer wants, to plan ways to give the consumer what he wants, give the consumer what he wants. The basic theory of Amazon's strategy revolves around customer satisfaction. In 1997, the owner of the company wrote a letter to the stakeholders mentioning that, the company will continue to strive for consumer satisfaction and that this is their primary objective. He believed that the seed they plant will undoubtedly take around a long time to be of complete benefit to the company, so ...
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