Leadership and Power



Leadership and Power

Key Challenges

The CEO of BrandMaker is currently surrounded by many challenges. A few of the challenges are internal which are within the organization, and others are external occurring outside the origination and having a direct impact on the organization. It is important for Tom Morris not to overlook the matter over both the internal and external challenges of the organization. First and of utmost priority is the factor that he must not allow any one of the employee to divert his attention from taking important decisions, critical to the organization's success and growth. He has to focus on the future of the company rather than the employee's personal views (Banahan, 2007) (Abrahams, 2009).

The internal challenges are discussed as follows. The first problem occurred with the retirement of John Goodwin. His retirement created a power gap in the organization. John Goodwin had the responsibility of looking after the Corporate Identity Marketing Division (CIM). There were no succession plans in place as John Goodwin left the organization. The retirement and the power gap created uncertainty among the employees which made them uncomfortable and hesitant to take any major decision elated to CIM. As to how to handle the situation: the power gap, uncertainty and pending decisions of CIM, the employees had different and opposing views. The major distrust among the employees is arising from the growing taking over action portrayed by Carlos Cramer. He is acting and trying very hard to mix the operations of CIM and EAD. Carlos is a newcomer, who worked with the BrandMaker's competitor before. His proposed integration is causing unrest and opposing views among the employees especially during the board room meetings. If left unchecked, tom Morris will be dealing with groups and faction factions formed within the organization in no time. The situation may lead the employees to make decisions against the performance of the company in the market. It may also divert the attention of CEO Tom Morris deflects from the situation into the executive committee's attention (Banahan, 2007) (Abrahams, 2009).

The external challenges are discussed as follows. The first external challenge is the technological development. There have been new and emerging technological advancement in the market which are significantly changing the way the business is operating their functions and operations. This is one of the challenges for Tom Morris because BrandMaker is working and leading itself on traditional and tested factors. The management has tried these methods several times before. These tried methods have made the company successful in the past. Therefore, they are applied all again in the operation of the company. The company critically requires modern methods, which are technologically advanced to lead itself in the market. The customers are powerful in the market than they were ever before. The expectation of customers is changing, and if BrandMaker does not meet their expectations now, they are likely to fail in the future. To meet the changing and rapid technologically-oriented expectation of the customers, the company is required ...